Strategies that differentiate and grow

health and

not-for-profit brands


Meet Michelle

BCom, MCom (Marketing and HR), GAICD

I'm a strategic marketer with twenty year's experience creating and marketing corporate, government and health services brands like Healthdirect, Pregnancy, Birth and Baby, My Aged Care and Carer Gateway. I offer a variety of consulting and advisory services tailored to meet the unique needs of each business. Most recently I've been working with health tech, primary care and allied health service providers on strategies to launch telehealth and digital health services. 


My clients benefit from my broad experience in business strategy, governance, strategic marketing, corporate communications and digital transformation. I bring an effective mix of strategic and tactical capabilities to develop integrated marketing and communications strategies that optimise marketing budgets and maximise sustainable results.

To learn more about my experience, check out my profile. To learn more about how I can assist your business, contact me today for an initial consultation.

Maximise sustainable results

and optimise your budget

I established Wade Marketing to provide marketing and communications expertise to health and purpose-driven organisations seeking to deliver new programs and services with finite budgets. 

My services are tailored to meet business needs, delivering specific projects or working on a retained basis for an agreed number of hours per month.

Services I offer include: 

  • brand, marketing and communications strategy

  • market and stakeholder research

  • gathering customer intelligence and insights

  • B2B, B2C marketing plans

  • stakeholder engagement strategies and plans

  • digital transformation advice and project management

  • strategic communications for internal and external audiences 

  • guidance on selecting marketing technology, resource needs and improving operations.

Find out more  about how I can help with your business branding and growth needs.


I can honestly say Michelle has been invaluable in assisting with the launch of our new allied health service. Michelle delivers what she says she will on time, every time, and her attention to detail and professionalism is second to none.

Linda Robinson, The Better Health Generation


Contact Me