Health, Digital Health and

For Purpose Marketing Consultants

Wade Marketing is a strategic marketing consultancy that specialises in marketing for health, digital health and for purpose businesses and organisations. Check out our services:

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Launching digital health products or services?

Why work with us



Michelle Wade GAICD

Wade Marketing's goal when working with you is to deliver both short-term and sustainable value.

With twenty years' business leadership and strategic marketing know-how, Michelle has deep expertise building corporate and service brands and running integrated campaigns across paid, owned and earned channels. Her knowledge of health and digital health enables her to identify the most appropriate marketing mix for your business, so that you can optimise budgets, improve consumer/patient satisfaction and achieve your immediate and future goals.  She is enthusiastic about sharing her knowledge to build the brand management, marketing and communications capability of your team and organisation.


Wade Marketing consults to clients throughout Australia on strategic projects or via ongoing flexible arrangements to develop, manage and deliver marketing and communications campaigns.

"Michelle was invaluable in assisting with the launch of our new allied health service.

Michelle delivers what she says she will on time, every time, and her attention to detail and professionalism is second to none."

Linda Robinson 

Chief Marketing Officer,

The Better Health Generation

"Michelle has done some great work developing the fwards Marketing Strategy and roll-out plan.

Her health sector experience and customer insights, knowledge of the digital development process

and marketing advice has been invaluable throughout our journey of achieving the fwards vision."

Athol Hann,

Founder of fwards

"I worked alongside Michelle on the Senior Executive team of Healthdirect Australia, and later in her role as Senior Advisor on various marketing communications and brand projects.  

I benefited from her strategic thinking, consistently smart and clear advice, and commitment to delivering high-quality work.  Michelle has strong knowledge across the health and social services sectors, as well as digital product expertise, and she is able to bring a broad range of commercial and government perspectives to the table."

Denise Alexander,

Chief People Officer, Healthdirect Australia

We support start-ups, organisations and businesses that make a difference.

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Looking for some brand and marketing advice?


Always write a brief.

Before you commence work on any marketing project, whether it's being developed in-house or outsourced, its good practise to write a brief.


A well thought out brief is essential to making sure everyone is clear on the project deliverables, increases the chances of all expectations being met and fundamentally leads to achieving your desired project goals, on time and within budget.

Grab a copy of the 'tried and tested' brief template we have developed and see how you go using it for your next brief.

Grab our 'tried and tested' briefing template. 

The Blog

Book an obligation free

discussion about your

brand and marketing needs.