Strategic Marketing and Communications 

for health and

purpose-driven brands

Building brands that make a difference

Wade Marketing Services

Wade Marketing was established to provide affordable, high quality brand and marketing expertise to health and purpose-driven start-ups, scale-ups and SME's.


As an independent consultant, I tailor services to meet your business needs, delivering specific projects or working on a retained basis for an agreed number of hours per month.

Services I offer include: 

  • brand and marketing strategy

  • market and customer intelligence and insights

  • B2B and B2C marketing plans and campaigns

  • strategic communications

  • guidance on selecting marketing technology and resourcing.

Find out more  about how I can help with your brand and marketing needs.


Meet Michelle

BCom, MCom (Marketing and HR), GAICD

I'm a strategic marketer with twenty year's experience creating and marketing corporate, government and health services brands like Healthdirect, Pregnancy, Birth and Baby and Carer Gateway. I offer a variety of consulting and advisory services to start-ups, scale-ups and small to medium size businesses. Most recently I've been working with health tech, primary care and allied health service providers on strategies to launch new tools and services. 


My clients benefit from my broad experience in business strategy, brand, marketing, communications, stakeholder engagement, customer research and insights and digital transformation, ensuring they optimise their marketing budgets and achieve the desired results.


To learn more about my experience, check out my profile. To learn more about how I can assist your business, contact me today for an initial consultation.


I can honestly say Michelle has been invaluable in assisting with the launch of our new allied health service. Michelle delivers what she says she will on time, every time, and her attention to detail and professionalism is second to none.

Linda Robinson, The Better Health Generation

Contact Me