Brand

We work with clients to develop brand strategies and brand identities for organisations, services or programs.

We understand that providing a coherent, distinct brand experience that honestly reflects your business and services is essential for sustainable growth. So we strive to deliver this for our clients.

Your brand is the tangible and intangible value being offered and experienced by customers and employees. It is visually and verbally communicated by your logo, brand imagery and every interaction you have with your customers, so it’s important your brand is represented consistently.

Our process takes into consideration the close link between brand, marketing and service delivery, internal and external perceptions and opportunities for unique brand positioning. This results in the provision of brand concepts that meet the brief, are able to be trademarked and can be easily rolled-out.

In addition to developing new brand strategies, we manage rebranding projects and undertake brand audits to determine opportunities for improving brand management.

Kind Words

"Michelle can be relied upon to work effectively with cross functional teams to deliver high quality results on time and within budget - an example being a major company rebranding exercise, involving complex stakeholder engagement."

Denise Alexander

Chief People Officer, Healthdirect Australia

We can help with developing and launching new corporate and service brands plus assist with rebranding projects. Below are some examples:

Is your brand and marketing strategy helping or hindering the achievement of your business goals?