Your Health Marketing and Communication Specialists 

Wade Marketing works with health service and technology start-ups, scale-ups and businesses to attract new clients and/or patients and build brands.

Health care service provision is being increasingly disrupted due to environmental factors, changes in government policy, a focus on patient-centred care and new technologies.


If you are seeking to grow an existing health service, launch a new one or have some new health technology to take to market, we can help. With experience developing and marketing national multichannel health services like Healthdirect and Pregnancy, Birth and Baby, Michelle understands the complexities of establishing and promoting new digital health services in the Australian market. We can assist with:

  • Customer and key stakeholder research

  • Customer experience strategies that integrate with marketing tactics and build brands

  • Brand strategy

  • Marketing strategies and plans that capture the right mix of digital and traditional channels to drive results.

Kind Words

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"Michelle has been invaluable in launching our new allied health service. Michelle delivers what she says she will on time, every time and her attention to detail and professionalism is second to none."

Linda Robinson 

Chief Marketing Officer, The Better Health Generation

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Market and customer research


Get in touch for an obligation free discussion about your marketing needs