Marketing operations includes the people, process and technology required to achieve your business, brand and marketing objectives. We can help with operations advice for new and established businesses. 


Whether you are a new or established business, people are key to the achievement of your business objectives. If you are seeking to establish a marketing function or drive efficiencies in your existing structure, Michelle is able to offer independent expertise to help identify solutions that align with the needs of the overall business and assist with your decision making.


The development of marketing activities for health organisations and services are often subject to various internal processes which can slow down and hold back execution.  There may be concerns about:


•    promoting clinically appropriate and safe health messages

•    compliance with advertising guidelines for regulated health services

•    risks associated with engaging with consumers about health topics on social media.

With considerable experience managing multichannel marketing campaigns for national government funded health services, Michelle is able to provide advice and guidance on effective processes and policies.


There are so many marketing stacks and platforms available on the market, it’s difficult to know where to start with identifying a short list that will suit your business need. Wade Marketing can assist you to scope your requirements for marketing tools, identify potential platforms and provide advice on implementation.

Kind Words

"Michelle can be relied upon to work effectively with cross functional teams to deliver high quality results on time and within budget - an example being a major company rebranding exercise, involving complex stakeholder engagement."

Denise Alexander

Chief People Officer, Healthdirect Australia

Learn more about other services we offer by clicking on the icons below.

Brand and marketing strategy



Brand strategy and positioning

Do you need a Communications plan to promote a health program?