Brands that make a difference.
Branding for services
Challenge: Merging two government funded health services, Healthdirect and Healthinsite to provide a more efficient and effective multichannel service under one brand.
Company: Healthdirect Australia
Role: Brand strategy, Internal communications, Stakeholder engagement and communications, Project management.
Outcome: The Healthdirect helpline and information website was established and now receives millions of visits per month.
Challenge: Increase the awareness and participation of Queensland workers in Queensland Walks 'Walk at Work' week with minimal budget for advertising.
Company: Queensland Walks
Role: Marketing Advice, Social Media, Campaign execution, PR support.
Outcome: Increased awareness of the campaign and number of participants by 20% over previous year.
Launching telehealth brands
Opportunity: Adding new digital channels to existing health services delivered face to face provides multiple benefits to consumers, clinicians and operational efficiencies.
Company: Back2Work, The Better Health Generation
Role: Marketing Strategy, Marketing Plan, User Guide
Outcome: Launch of video consultations to employment service providers using Back2Work allied health services.